Breuckelen Athletic

Breuckelen Athletic is a boutique gym and training facility that sees its highest growth through word of mouth, so the goal was to put the brand in front of the people who walk past its doors every day. I designed, printed, and installed a series of wheatpaste posters around the neighborhood. Handling everything from concept to installation meant I could shape how each poster looked, where it lived, and how it read from the sidewalk, building local awareness in a way a social post couldn’t.