Nike Project Moonshot

Nike’s 2025 Moonshot program spotlights the athletes pushing the boundaries of marathon performance, and Nordstrom’s NYC flagship was the setting for a celebration worthy of that ambition. I led the environmental design for the event, translating Nike’s Vaporfly colorways and visual identity into a transformed retail space. A highlight of the day: customizable keepsake posters designed for each runner to take home, turning a brand moment into something personal and lasting.